P&G Insight to Innovation Workshop

Ever wonder how a consumer insight becomes a concept like Zevo, Spruce, Tide Evo or Oral-B iO toothbrush? In this interactive workshop, you'll experience P&Gs approach to innovation by defining a consumer problem, evaluating key assumptions, and designing an experiment to test a potential solution. Along the way, you'll collaborate with other students and pitch your team's idea. 

 

Explore how disciplined learning turns ideas into testable concepts. Bring an open mind, your technical mastery and creativity.